Pseudo-Socialist Propaganda Beer
Rogue has never had a stellar reputation.
The brewery was started in Ashland Oregon by a group of former Adidas and Nike executives. For them, the Rogue brand was always more important than the beer they made. It’s been years since I’ve given Rogue, one of Oregon’s oldest breweries, a second thought. But in the last year, the brewery seems to be quietly relaunching themselves.
It started over the holidays when they sent us that bottle of Santa’s Private Reserve. I was expecting to hate it. I was expecting lackluster Red Ale wrapped in shiny paper. But it was actually, dare I say it, good. And then I noticed cans of Yellow Snow at the grocery store. I’d seen the sophomoric name before, but i remembered it being an IPA, but this is a Pilsner. A Pilsner with spruce tips.
Again, I wasn’t expecting much, but the beer is good. It has that sweet, tangy, lemony flavor of spruce surrounded by a crispy yellow beer. Huh. Is Rogue getting better? The new beers are interesting, the branding is moving away from white dudes pumping their fists, and they even have a very respectable ranking on Glassdoor. I’m not ready to forgive all their old missteps – though those old Voodoo donut stouts are looking prescient now – but I may start following Rogue’s progress in the future.